The Dodge Viper (formerly the SRT Viper between 2012 and 2014) is a sports car, manufactured by the Dodge (SRT for 2013 and 2014) division of Chrysler.
Although Chrysler considered ending production because of financial problems, chief executive Sergio Marchionne announced and showed on September 14, 2010 a new model of the Viper for 2012. In 2014 the Viper was named the number 10 on the Most American Cars list, meaning 75% or more of its parts are manufactured in the U.S.
The Viper was initially conceived in late 1988 at Chrysler's Advanced Design Studios. The following February, Chrysler president Bob Lutz suggested to Tom Gale at Chrysler Design that the company should consider producing a modern Cobra, and a clay model was presented to Lutz a few months later. Produced in sheet metal by Metalcrafters, the car appeared as a concept at the North American International Auto Show in 1989. Public reaction was so enthusiastic that chief engineer Roy Sjoberg was directed to develop it as a standard production vehicle.
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