Maserati is an Italian luxury car manufacturer established on December 1, 1914, in Bologna.
The Maserati brothers, Alfieri, Bindo, Carlo, Ettore, and Ernesto were all involved with automobiles from the beginning of the 20th century. Alfieri, Bindo and Ernesto built 2-litre Grand Prix cars for Diatto. In 1926, Diatto suspended the production of race cars, leading to the creation of the first Maserati and the founding of the Maserati marque. One of the first Maseratis, driven by Alfieri, won the 1926 Targa Florio.
The trident logo of the Maserati car company is based on the Fountain of Neptune in Bologna's Piazza Maggiore. In 1920 one of the Maserati brothers, artist Mario, used this symbol in the logo at the suggestion of family friend Marquis Diego de Sterlich. It was considered particularly appropriate for the sports car company due to fact that Neptune represents strength and vigour; additionally the statue is a characteristic symbol of the company's original home city.